New Signage for All West Coast Beaches
Before
Vague, brief, and regulatory language, easy to dismiss/ignore, fading red ink that alters our message and negatively impacts wildlife interactions.
After
Based in the best available science for behavior change for conservation, striking visual design that’s different and provokes viewership, gives the audience the action you want them to do (equipping them with a unit of measurement using their hands), helping the public understand the why by providing the reason behind our recommendation, and providing greater opportunities for engagement through language translation.
